Image of Political Marketing Alchemy: The State of Opinion Research

Text

Political Marketing Alchemy: The State of Opinion Research

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.

Ketersediaan
B00646B-Politik & Pemerintahan PO ANTersedia
B00647B-Politik & Pemerintahan PO ANTersedia
Informasi Detail
Judul Seri
-
No. Panggil
B-Politik & Pemerintahan PO AN
Penerbit
: Palgrave Pivot.,
Deskripsi Fisik
143 Hlm
Bahasa
Indonesia
ISBN/ISSN
978-3030537128
Klasifikasi
B-Politik & Pemerintahan
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
Buku Politik & Pemerintahan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar