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Market Driven Political Advertising: Social, Digital and Mobile Marketing

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

Ketersediaan
B00644B-Politik & Pemerintahan MA ANTersedia
B00645B-Politik & Pemerintahan MA ANTersedia
Informasi Detail
Judul Seri
-
No. Panggil
B-Politik & Pemerintahan MA AN
Penerbit
: ‎ Palgrave Pivot.,
Deskripsi Fisik
204 hlm
Bahasa
Indonesia
ISBN/ISSN
978-3319777290
Klasifikasi
B-Politik & Pemerintahan
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
Buku Politik & Pemerintahan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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