Image of Recruiting and Retaining Party Activists: Political Management at the Grassroots (Palgrave Studies in Political Marketing and Management)

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Recruiting and Retaining Party Activists: Political Management at the Grassroots (Palgrave Studies in Political Marketing and Management)

This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

Ketersediaan
B00642B-Politik & Pemerintahan RE ROTersedia
B00643B-Politik & Pemerintahan RE ROTersedia
Informasi Detail
Judul Seri
-
No. Panggil
B-Politik & Pemerintahan RE RO
Penerbit
: Palgrave Pivot.,
Deskripsi Fisik
138 hlm
Bahasa
English
ISBN/ISSN
978-3030478414
Klasifikasi
B-Politik & Pemerintahan
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
Buku Politik & Pemerintahan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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