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How Voters Decide: Information Processing in Election Campaigns

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Ketersediaan
B00639B-Politik & Pemerintahan HO RITersedia
B00640B-Politik & Pemerintahan HO RITersedia
Informasi Detail
Judul Seri
-
No. Panggil
B-Politik & Pemerintahan HO RI
Penerbit
UK : Cambridge University Press.,
Deskripsi Fisik
366 Hlm
Bahasa
English
ISBN/ISSN
978-0521613064
Klasifikasi
B-Politik & Pemerintahan
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
Buku Politik & Pemerintahan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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