Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money

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Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money

Philip Van Munching - Nama Orang;

Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

Ketersediaan

B01368 B-General BE PH Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: B-General BE PH
Penerbit: : Crown Business., 1997
Deskripsi Fisik: 309 Hlm
Bahasa: English
ISBN/ISSN: 978-0812963915
Klasifikasi: B-General
Tipe Isi: text
Tipe Media: -
Tipe Pembawa: -
Edisi: Edisi 1
Subjek: Buku General
Manajemen
Bisnis
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Philip Van Munching

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